Gillette Venus EquityRefresh + Website Redesign

I was the UI Designer as well as did Asset Production for this project. As such, I worked very closely with the Art Director, Lead Designer, Copywriter and Information Architect to translate business goals to wireframes then to design comps that I then worked with a Developer to create a dynamic, responsive, and fluid prototype. 

6 months (Jan 2012 - June 2012)

Gillette, the world’s leader in shaving, recognized early on that in a world of pink razors derived from the ones men used, there was a mega-need for an equity refresh and website redesign that truly spoke to women. It needed to communicate to women how their razors shave better, are better designed for a woman’s curves and contours, and emotionally connect with her and her aspirations. The client had some great directions, but needed a partner to help get the right insight and brand idea to fully leverage these technologies of an equity refresh and website redesign. That's where my team at Resource came into play. 

At the time, "responsive design" was a relatively new concept. 

We broke new ground at the agency by developing both new work procedures and technology advancement through our insights. I really enjoyed all the work that the team was able to accomplish. The end result is something beautiful that was translated well by the third party integrator. I'm very proud of this gorgeous work. We managed our time to come in under budget and on time.

This was one of the first responsive front-end projects for Resource at the time, and it definitely was the largest in terms of scope and budget. Our team was charting new territory. I worked very closely with two amazing designers and our lead web developer who coded a majority of the site's front end code. We worked in a "war room" where we could focus on executing the work which was influenced by client and user feedback, as well as helped expand each other's knowledge of responsive design.  

Not only did it need to be responsive, but the design also needed to be flexible in order for the content and copy to be translated into different languages and used globally all over the world for each country and region. 

Something that surprised me was user feedback for different countries and regions when it came to the razors with built-in shave-gel bars. For a lot of users in other countries, they weren’t interested in the built-in shave-gel bars being “foamy” or “bubbly” while using them, and were less likely to purchase products that featured that kind of imagery. In their cultures it is considered strange to have bubbles while shaving — this directly influenced the Art Direction and Imagery that we used across the site to be more clean and neutral without the addition of bubbles or foam. 

A full brand equity refresh and global website redesign for Desktop, Tablet, and Mobile:

• Homepage
• Product Landing Pages for each category of razors, shave gels, and other products 
• Product Detail Pages 
• Offers and Coupon Pages 
• Venus Beauty Article Pages 
• Country / Region Selector

• Adobe Photoshop
• Adobe Illustrator